Friskies' Repurrters Program

The RePURRters Movie



New Making of Cat Diaries and Behind the Scenes Videos:

Ever catch yourself wondering what your cat does when you’re away? Well, “Cat Diaries,” the first movie ever filmed by cats, helped satisfy a little bit of that natural curiosity. A bunch of footage, though, never made it to the final cut. The movie industry is so demanding and finicky, you know.

At last, the whole story can be told. Get ready for an extended peek behind the scenes of a global web sensation. Interviews with owners, candid moments with the stars, interesting camera angles: "The Making of Cat Diaries" is a celebration of kitty wonderment... and recognition of how cats take hold of our imagination… and play with it. Oh, you're going to like this very much...




The RePURRters: On Assignment

In August 2010, Friskies selected 25 cats to participate in a feline focus group to provide greater insight into a cat's magical world. The selected cats, affectionately dubbed "The RePURRters", wore specially-designed portable video cameras around their necks to capture daily footage for five days. Purina animal behaviorist, Dr. Jill Villarreal, analyzed the footage to draw conclusions as to the daily adventures of cats. The findings are now presented in the second edition of The Scratchington Post. For this project, Friskies selected cats that were playful and adventurous – personifying the Friskies brand. A good representation of both male and female cats, as well as various living arrangements, such as whether cats lived in a house or an apartment, whether they lived with other pets or whether they lived in different parts of the United States, was also taken into consideration. Meet the RePURRters...


Meet the RePURRters...

Charlene Butterbean

Female
4 years old
Tacoma, Washington


Charlene Butterbean has a lot of responsibilities for a cat. Charlene helps us care for our foster kittens from the local humane society by grooming them, playing with them, and teaching them all sorts of life lessons. She enjoys her role as surrogate kitty-mama, and takes it quite seriously too. Like most cats, she's very complex -she's sweet and loving, sometimes feisty, curious, goofy, playful, and very chatty.

Elvis

Elvis

Male
3 years old
Indianapolis, Indiana


I found Elvis as a stray cat during the holiday season. He got his name because the orange spot on his mouth gives him the appearance of a curled lip. He is a ball of fury and loves playing with toys at my feet.

Fudge

Female
12 years old
Irvine, California


Fudge is a mixed breed -- beautiful tabby patches and white coloring with gorgeous green eyes. Her favorite activity is "working." She loves pushing files and notes all over the desk and hiding pens. Her new pastime is teaching kitten Ziggy manners :). Fudge was born in Cape Town, South Africa and came to California as a kitten with her two "sisfurs" Cali and Muffin where she had to adapt to an indoor lifestyle.

Fuzz

Fuzz

Male
2 years old
Saginaw, Michigan



Fuzz is a two year old rescue cat who lives in Saginaw, Michigan. His favorite activities include looking out the window and ripping up pieces of paper.

Gizmo

Gizmo

Male
7 years old
Santa Clara, California



Gizmo was adopted from the local humane society as a kitten. We discovered early on that he loves to explore the world. We even captured a little bit of that on camera a few years ago and he quickly became a YouTube sensation when the video, called "Gizmo Flushes," received more than five million views!

Kafka

Kafka

Male
3 years old
St. Louis, Missouri



Kafka is a ginger Tabby who enjoys lounging on his big brother K.C. Kafka also likes to play with any small toy, piece of jewelry, or hair accessory that belongs to his sister. Sometimes Kafka plays tricks on his family by dropping his toys in the potty.

Kamikaze

Kamikaze

Male
2 years old
Mesa, Arizona



Kamakazie came to us as a little puffball of a kitten two years ago with three other brothers when his mother, a wild stray cat, decided that our back yard was a good place to have her litter. Kamakazie earned his name with the brave (or foolish) things he would do, such as being the first to venture out to the food dish or crazy antics like dive-bombing his mother and brothers. Kamakazie is a care-giver making sure that the other three cats are alright. Kamakazie brings a lot of happiness and laughter and truly is a valued part of our family.

Leo Hector

Male
4 years old
La Quinta, California



Leo Hector is a rescue cat. His mighty personality and huge imagination is clearly influenced by his five doggie brothers and sisters. Some of his favorite things to do are chase and wrestle the dogs, play Hide and Seek, carry his toys around, play ball, watch television, and nap in the sink! His favorite thing in the world is water...he loves to play in it...drink it...watch it...anything to do with water sends him over the top!

Lili

Lili

Female
2 years old
Temecula, California



Lili is a two year old female Tortoiseshell cat. She is shy around strangers but warms up quickly to those she’s seen before. Since she was a kitten she loves to sit on your chest and chew your clothes.

Luke

Luke

Male
4 years old
Tucson, Arizona



Luke is a four and a half year old cat from Tucson, Arizona. He loves chasing bugs that get in the house....and eating them!

LucyFurr

LucyFurr

Female
6 years old
Tarrs, Pennsylvania



LucyFurr is a six year old black Domestic Shorthair adopted from a local animal shelter. She loves to talk and will have long conversations with anyone willing to listen. Her favorite activities include sun bathing, talking, watching after pet rats, eating, sleeping and watching the birds and rabbits outside!

Magic

Magic

Male
4 years old
Berea, Ohio



Magic is a white, black and brown Tabby cat from the Buckeye state. He has free roam of the house, and claims the bathroom and living room as his favorites. Magic loves to lay Superman style and has a peculiar taste for toilet paper! Magic lives with his adopted feline brothers and sisters, as well as two dogs Bailey and Tucker.

Milo

Milo

Male
1 year old
New York, New York



Milo is an intelligent and spunky black male cat. Milo has become quite the Celebri-Cat especially among the cat loving artist crowd, but he has not forgotten his humble beginnings on the streets of NYC. Some of Milo's favorite activities include sitting on command for treats, chasing his sister Maggie, playing in the bathroom, or lying upside down on his back. Milo is excited to show the world a day in his life!

Mr. Kitty

Mr. Kitty

Male
7 years old
Galena, Missouri



Mr. Kitty loves to play fetch with his "rat" - a rolled up sock, which he will retrieve and bring back to his food dish, although sometimes it ends up in his water dish instead! He also loves to lie on his back and have his belly scratched like a dog. Mr. Kitty is a bit spoiled; he likes to sleep on the bed. He is a very unusual cat in that he prefers to eat his wet food with his paw, using it like a fork to pick out each piece before he eats it. Of course he loves Friskies brand cat food -canned and dry, especially the beef stew dinner and sliced beef.

Murphey

Murphey

Male
13 years old
Overland Park, Kansas



Murphey is a Domestic Shorthair. He was a Mother's Day present in 1997. He loves to head butt, hide, play with yarn, lie down to be brushed and sleep. He also likes to have his emails read to him and offers advice when I play the Friskies game - he really likes that cow!

Mystic

Mystic

Female
5 years old
St. Joseph, Missouri



Mystic is a five year old Siamese cat who thinks she is a dog, as one of her favorite activities is going on car rides!

Nano

Nano

Female
1 years old
Saint Louis, Missouri



Nano resides in Saint Louis, Missouri with two other feline friends and a really big puppy. Nano got her name because despite her long black fur, she is actually a tiny little cat - as small as a nanometer. When she is not cuddling with us or following around her puppy friend, she likes to try to escape out the back door or play with her feather boa.

Natasha

Natasha

Female
6 months
Trevose, Pennsylvania



Natasha, a black and white Domestic Shorthair, lives in Trevose, Pennsylvania with her two other animal pals including her best cat friend Luna and a turtle named Chi Chi. Natasha was adopted from the Bucks County Humane Society along with Luna. She loves to play catch with a paper ball and climb up to the highest places she can find.

O'Malley

Male
5 years old
Everett, Washington



O’Malley is a five year old orange Tabby. His favorite activities are hanging out with his older brother Smokey and chasing his older sister Miss Shanti.

Picasso

Picasso

Male
3 years old
Vandalia, Ohio



Picasso loves watching birds out the patio window and also loves to chase lights and paper balls. He is lovable when he wants to be, but he also has a tendency to be very temperamental at times.

Shadow

Shadow

Male
2 years old
Chicago, Illinois



Two year old Shadow resides in the Windy City. He enjoys chasing toys with bells, climbing on furniture, sitting at the window and watching the birds. Shadow doesn’t like baths!

Simon

Shadow

Male
14 years old
Hollywood, California



Simon is a professor emeritus at the University of Southern California at Los Angeles. He is the recipient of the prestigious Lamont Prize for poetry, the MacDowell Medal for contribution to the arts and the only cat ever to receive a "Genius Grant" from the John D. and Catherine T. MacArthur Foundation. He resides in Los Angeles and sleeps most of the day, or so I think :).

Skeezix

Skeezix

Male
6 years old
Castro Valley, California



Skeezix has big ears, crossed eyes and a purr that never stops. He not only has a purrsonal blog (blog.skeezixthecat.com), but also is a purrfessional blogger for Catster, where he co-writes The Cat's Meow blog (catsmeowblog.com). Ever the overachiever, he also heads up the Pussycat Patrol Team in his home. In his spare time, Skeezix is the Feline Fashionista, pushing the envelope of kitty couture and dispensing fashion advice. To unwind, he plays Thundering Herd of Elephants every night in the upstairs hallway.

Worthington P. Whiskers

Worthington P. Whiskers

Male
7 years old
Bloomfield, New Jersey



Worthington P. Whiskers is a seven year old Domestic Shorthair from New Jersey. His favorite activities are sitting on our laps, feet and even laptop. However, his most favorite activity is trying to chase squirrels from inside the house.